Ep56 Area Leaders in Retail with Alison Crabb


It was a pleasure to spend time with Alison Crabb, founder and principal of Alison Crabb Consulting. She has worked with some of Australia’s most recognised and successful retailers for more than 30 years.

We talk about:

  • The story behind “Alison Crabb Consulting” – the journey from retail to author
  • Why leadership is so important in work and life
  • Her new book “The Essential Guide for Area Leaders in Retail”
  • What she enjoys most about helping your clients
  • How she maintains her own energy levels

Alison’s retail industry career began as a travel consultant with the Flight Centre Travel Group. She was promoted to store manager and then to an area manager seeing her spend eight years as a global leader in a highly competitive and challenging retail environment. Alison continued to push the boundaries and drive improvement year on year. She achieved unprecedented results working with more than 1,200 staff across more than 200 retail outlets, generating $1.2 billion in sales annually.

Alison’s achievements were recognised when she was awarded Flight Centre’s Directors’ Award for Global Outstanding Achievement in 2010. She was also a finalist in the Telstra Businesswoman of the Year Award in 2012.

Alison Crabb is recognised by many to be the industry’s leading expert on retail leadership. She has designed a unique, refreshing, personalised and highly engaging, retail-centric approach to leadership training and development. Her 30 years of experience in consumer led retail has provided her with invaluable insights into the factors influencing retail success and the keys to achieving and delivering them.

Discover more about Alison visit her website or email alison@alisoncrabb.com.au

Use discount code REVRETAIL to purchase her book “The Essential Guide for Area Leaders in Retail”

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